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11May/120

Meet Patrick and see how we gave him consistency and an extra 40 yards

AIB TV Ad Meet Patrick Real Consistent

If you want to be a better golfer then you need clubs that are not only custom fitted but also built by ForeGolf to exact measurements in our WorkShop - just like Patrick

You might have seen our TV advert, made with the help of AIB. We took four golfers and fitted them the exact same way Derek and Dave do everyday, except in front of a full camera crew. All the golfers used a test club during the session (just like a normal customer) then by the following week they got clubs that were hand built in our workshop.

We wanted to show the full story behind the TV advert so here's why Patrick wanted to be involved, what difficulty he had with his current clubs, what he hoped to achieve and how we made him a better golfer.

What happened during his session

Patrick had driver trouble, big driver trouble.

The shaft he had in his old Titleist driver was an Aldila VS Proto 65 and has a very high torque (the tip is very soft, made the head unstable at impact leaving the strikes in the face very inconsistent and mostly heel side).This meant he struggled with accuracy off the tee and his driver always put him into trouble. Patrick could swing it quite well with plenty of energy. His swing speed was high but the old club wasted all this speed by turning over when he hit the ball and all his shots went low, mostly left and in the rough.

What we built him to make him a better golfer

So we needed to fix his accuracy off the tee and build him a club to help him hit more fairways.

First we needed to stabilize the head so we tested a few much stiffer tipped shafts. The results were instant with him hitting the ball in the centre of the club more and the ball stopped hooking immediately. We grabbed the new Titleist 910 D3 head and screwed in a Miyazaki Kusala Black X Flex shaft with a much lower torque and stiffer tip to keep the head even more stable. We also wanted to maximise his speed so a lightweight 61 gram shaft was used, when the shaft is lightweight we can go to X Flex to get explosive distance off the driver.

Once we got the ball flight more consistent off the face and with the shaft managing the swing energy more efficiently we started to see quite an big increase in distance.

He hit it on average 40 yards longer and now arrow straight.

We'll be sharing the full story of each of the golfers over the coming weeks.

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20Apr/120

Meet Vinny and watch his ForeGolf custom fitting analysis

ForeGolf AIB TV Ad

You might have seen our new TV advert recently, made with the help of AIB

We took four golfers and fitted them the exact same way we do everyday, except in front of a full camera crew. No one had a script, the film crew stood back and filmed what Derek and Dave do every day. The only sequence shortened is the length of time it takes to hand build the club in our workshop. All the people were fitted using a test clubs, then we built them an exact performing replica the following week .

We wanted to show the full story behind the TV advert so here's why Vinny wanted to be involved, what difficulty he had with his current clubs, what he hoped to achieve and how we made him a better golfer.

If you want to be a better golfer then you need clubs that are not only custom fitted
but also built by ForeGolf to exact measurements in our WorkShop - just like Vinny

What happened during his session
When Vinny stood up to hit the ball it was easy to spot that his posture was crouched and uncomfortable. His current clubs were just too short and too flexible for him. The short club made him hit the ball with a steep swing angle causing big divots and high, short ball flight.The regular flex also made it impossible for Vinny to keep it consistently straight.

What we built him to make him a better golfer
We built him longer clubs with lighter, stiffer Nippon steel shafts which allowed him to stand taller with much better posture. He then stayed tall and turned his shoulders instead of picking the club up because he could. He then hit the ball cleaner, straighter and further.

Longer clubs with lighter stiffer steel shafts for Vinny = much better golf.

Sorted.

We'll be sharing the full story of each of the golfers from the TV advert over the coming weeks.

  • If you missed the advert on TV, you can watch it here
  • Take a look at the behind the scenes footage of our advert made with the help of AIB
  • Thanks again AIB and everyone who had a hand in making our ForeGolf mini-documentary

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4Nov/110

Derek on Breakfast with Hector 2fm


3rd November 2011 - Breakfast of Champions.

Derek Murray owner of ForeGolf joined Hector to explain how the Irish gave the Americans a run for their money when they were names GCA Golf Clubmaker of the Year, the first company ever outside the USA, chosen from 6,500 entrants.

We're a small company from a small island but we've beaten the world from here and as Derek said, it made the Americans sick ;)

Read the full story about this massive win

Big thanks to Hector and congrats to our fellow champions

12Aug/10Off

RTE Sport Live at 3 Irish Open

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With all the madness at The Irish Open and with the practice ground so far from the truck Derek had to criss-cross the 18th fairway to get to the players. On one of his trips back he was caught by Darren Frehill who was heading up the RTE Sport team.

Derek was asked to give a little insight into what he was doing down in Killarney and also to discuss the ForeGolf plans to design and produce their own speciality wedge in 2011.

The project is underway and of course, we'll be posting updates here.

The interview first appeared on RTE on Day 1 of the 3 Irish Open 29th July 2010.

12Aug/10Off

ForeGolf meet Bob Vokey

ForeGolf meet Bob Vokey

A few weeks back in July, Derek and Dave went to meet the great wedge expert Bob Vokey at Kings Acre Golf Club in Scotland.

It's not every day that you can get a chance to talk to the great Bob Vokey. The man behind the Titleist wedges had a master class and ForeGolf were invited along to talk wedges with the short game guru. We discussed the grove rule and Bob showed us what they were working on for the future wedge design. He also explained how he designs a wedge from player testing to full scale production. The trip was inspiring and we thought of a few good ideas to work on.

Click play to watch the video to hear his thoughts on the groove rule.

23Apr/10Off

RTE Nationwide visit ForeGolf

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Róisín Ní Eadhra from RTE visited to see first hand what makes ForeGolf the best little golf company in the world. She did a great job, this is a special short version of just us but you can catch the full programme with Martin Dunne and Jimmy Magee on the RTE website.

The episode aired 19th April 2010 on Nationwide RTE 1

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22Apr/10Off

Derek goes to The Masters

April 4th 2010

Sitting onboard the flight to Atlanta with tickets to the holy grail stuck firmly in my pocket, I cannot believe that I have a members guest pass for the 2010 Masters. The next few days are set to be one of the best golf experiences of my life. I have been very privileged in my work to have travelled to most events on The European Tour calendar but nothing could have prepared me for Augusta.

As I walk through the gates of The Augusta National Golf Club on Monday morning, I can feel the hairs on the back of my neck begin to stand up. This tournament is run with precision by The Masters Committee, ticket holders are called Patrons and as a Patron of the tournament one automatically accepts the original rules as set down by Robert Tyre Jones in the 1900's that have been carefully selected to keep a certain sense of decorum. Security is strict, bags are checked and there is a strict mobile phone policy with all phones banned on the course. Although it makes it dificult to meet up with people without email and text messages, you do find yourself completely immersed in the days play.

Tickets for the event are sold out and the waiting list is closed so you cannot simply buy a ticket. I will admit it’s a little American with rules and regulations for everything but once I flash the Member’s Guest pass, I can see that I am one of the chosen few. The members of Augusta National are hand picked using a very secretive selection process which culminates in the presentation of a famous green jacket, or you can simply win the tournament which gets you a jacket and a pass to the Champions locker room.

One thing I really like about the tournament is that a large number of members are involved with the running of the tournament, they take on responsibilities of manning areas of the course and help make sure that every single visitor enjoys the experience.

On my way in along the drive, is one of the most perfect practice grounds I have ever seen, I can see all the way to the top where a few players are hitting balls. I have spent the best part of my life on driving ranges and practice grounds and this one literally took my breath away with perfectly manicured trees, seven full size target greens, flagged yardages, bunkers, contours and the most perfect pitching and putting greens. It turns out that in only six months Tom Fazio, the famous course designer transformed a parking lot into this practice range. Now you know you’re on top of the game when Tom Fazio designs your practice ground.

This is only the beginning and I can't believe my eyes as I gaze in wonder at the many sights during the week.  From the back of the tee  in Amen Corner at the 12th looking over Raes Creek and the Hogan Bridge to the massive elevation of the course around the 10th and 18th. The fall and shape of the course itself is unbelievable and something you cannot see on television, how the track drops and rises to allow for a multitudinous of shot-making is remarkable and not only do the players have to hit the right spots on the greens but they must also hit the right spots on the fairways.

Augusta to me, seems to be like a never ending staircase when just as you think you are at the top, another one presents itself and just keeps on going up and up. Like the sight on the banks of the 5th and 6th looking back over the 16th it is picture perfect and I catch Rory McIlroy performing the famous “skipping” at this par 3 was a treat. As part of the tournament practice days, players are chanted by the spectators to “SKIP” and on approaching the edge of the water that guards this green they attempt to skip balls dam-busters style onto the 16th green to see who can get close. I am fascinated by this and hang back to watch Paul Casey, Kenny Perry, Shingo Katayama (who knocked it into 3 feet), Martin Kaymer and Graeme McDowell. This is a tradition that was started by Seve Ballesteros and is one of the best things I have ever seen at a tournament. I cannot believe the crowds on the practice days. I would imagine there is somewhere close to 30,000 people each day and the tournament deals with them as effortlessly and without any fuss, whatsoever.

As far as entertainment is concerned I am reminded of the Par-3 contest on the Wednesday afternoon and follow Padraig Harrington and eventual 2010 champion Phil Mickleson who partake in this fabulous spectator frenzy. The players engage the services of friends or family to caddie for the 9 holes on 70-150 yard holes. Most of the golfers have very young sons and daughters carry the 3 or 4 clubs around the track. I drop back and watch the Molinari brothers along with the other Italian, the amateur Matteo Manassero who swings it on a rope. This is a great time to watch the players relax and have some fun. They laugh, joke and sign plenty of autographs and it is another great activity whilst at The Masters.

Another interesting thing is that there are no advertising boards anywhere on the course, there are no Tour Trucks with the large manufacturers names allowed inside the gates (they park across the road in a car-park). The food court is extremely well run and with prices for a coke, sandwich and a cookie all for under $7, it shows how important it it to the Masters Committee that good value is offered during the tournament.

For the remainder of the week my days are filled with trips to the course to watch my favourite players and then lunch on the lawn where my guest pass allows me to be among all the famous golfers and members alike. I even get a visit to The Butlers Cabin and watch the now famous Tiger Woods interview from one of the members cabins. I walk through the members locker room in the clubhouse, the pro-shop and have a drink on the famous clubhouse balcony (I also developed a strange addiction to Iced Tea) with a few of Augusta’s most polite and engaging members. My accolade of World Champion Clubmaker is very well received and recognised as the first ever guest of The Masters to hold the title.

So if you haven’t figured it out yet, this place is special and not because there is not a single blade of grass out of place, not because it is run by some of the most influential people in America, not because the tournament is the most orchestrated and well executed events in the world of sport. No, it’s because this is The Masters and it is without doubt the best tournament on the planet.

19Apr/10Off

RTE Radio 1 The Business takes some good advice

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We had a visit from John Murray of RTE Radio 1 The Business fresh from his game of golf with Dragons Den Sarah Newman. John took Sarah's advice and called in to see for himself how the world of custom fit golf has been turned on its head by ForeGolf.

The Business goes out every Saturday morning, you can listen to the entire show as a podcast on the RTE website.

Find out what our customers have to say.
Have a tricky question about custom fitting?
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The Long Game Academy,
Killeen Castle Golf Club,
Dunsany, Co Meath,
Ireland

Contact Us

E: hello@foregolf.ie
T: +353 (0)45 430660